Back-to-school season is around the corner, and while the kids are getting ready for new teachers, new schedules, and a fresh start, business owners have an opportunity to do the same. Summer often means vacations, family time, and a slower pace. But as routines return, so does the perfect opportunity to refocus on your business. Fall is one of the best seasons to refresh your marketing, update your website, strengthen your online presence, and prepare for a successful finish

If you’re a local business owner trying to get more calls, website visits, and walk-ins, your Google My Business profile may be the most important marketing asset you own —and many businesses don’t even realize it. At Jennifer Murray Digital Marketing (JMDM) , one of the biggest opportunities we uncover during audits is an under-optimized Google My Business (also known as a Google Business Profile). When optimized correctly, GMB can generate consistent local leads without in

When business slows down, it can be tempting to cut back on marketing. But here’s the truth — the slower months are actually one of the best times to strengthen your marketing strategy. Whether you’re a restaurant, chiropractor, childcare center, or local service business, staying visible and consistent helps you stay top of mind when customers are ready to buy again. 1. Stay Visible While Others Go Quiet When competitors scale back, your voice stands out louder. Keep posti

In today’s digital-first world, small business owners can’t afford to ignore their online presence. Whether you run a restaurant, medical...