Mid-Year Marketing Check-In: 5 Smart Ways to Boost Your Business This Summer

June marks the halfway point of the year—making it the perfect time to revisit your digital marketing strategy. What’s working? What’s not? And what small changes can make a big impact before the busy fall season?

Whether you’re a local business owner or a solo entrepreneur, this mid-year check-in will help you optimize your digital presence and finish strong in 2025.

1. Audit Your Website

Is your site mobile-friendly? Are your calls-to-action clear? Run a quick health check on your site’s design, loading speed, and SEO performance. Summer is a great time to refresh imagery, update service offerings, and fix broken links.

2. Double Down on Local SEO

If you're serving a local area, make sure your Google Business Profile is updated with hours, photos, and reviews. Add summer-specific keywords to your site and content to boost seasonal search visibility.

3. Reignite Your Email List

Email marketing is still one of the most powerful tools in the game. Send a summer-themed newsletter with promotions, updates, or even just a helpful tip that reminds your audience why they signed up in the first place.

4. Make Social Media Seasonal

People are spending more time outside—and on their phones. Share behind-the-scenes content, offer flash sales, or run a seasonal giveaway to increase engagement during the sunny scroll season.

5. Plan Ahead for Q3 & Q4

Now’s the time to start mapping out your back-to-school, fall, and even early holiday campaigns. A little prep now will save a lot of stress later.

Need help implementing any of these strategies?

At Jennifer Murray Digital Marketing, we specialize in helping small businesses grow through custom websites, social media strategies, and targeted advertising that gets results. Let's make the second half of 2025 your best yet.

👉 Contact Us to schedule your mid-year marketing tune-up!