Long Island Business Marketing Survival Guide

Running a local business on Long Island is no small task. Between managing day-to-day operations, taking care of customers, and keeping up with competition, marketing often falls to the bottom of the list. But in today’s digital-first world, effective marketing is what keeps your business alive and thriving.

That’s why we’ve put together this Local Business Marketing Survival Guide — simple, actionable steps to help your business stand out in your community, attract new customers, and keep them coming back.

1. Claim and Optimize Your Google Business Profile

When people search for businesses “near me,” your Google Business Profile is the first thing they see. Make sure it’s accurate and engaging:

• Add current hours, phone number, and location.

• Upload high-quality photos of your storefront, team, or products.

• Collect and respond to customer reviews.

• Use posts and updates to share promotions or events.

A strong Google profile can put you ahead of competitors instantly.

2. Build a Strong Local Website Presence

Your website is your digital storefront. If it looks outdated or loads slowly, people will leave. Keep it simple, clear, and customer-focused:

• Highlight your services or products right on the homepage.

• Make it easy to call, book, or buy in just a click.

• Use SEO keywords like “Long Island chiropractor” or “best pizza in [your town]” to attract local traffic.

Think of your site as a 24/7 salesperson working for you.

3. Leverage Social Media the Right Way

Social media isn’t about posting randomly — it’s about connecting with your community.

• Share customer stories, behind-the-scenes photos, and local events.

• Use short-form video (Instagram Reels, TikTok) to highlight products or quick tips.

• Run hyper-local ads targeting your zip codes or neighborhoods.

Consistency matters more than perfection — show up regularly to stay top of mind.

4. Collect and Use Customer Emails & Phone Numbers

Owning your customer list is a survival strategy. Social media algorithms change, but your email and text list belongs to you.

• Offer a discount or freebie in exchange for sign-ups.

• Send newsletters with helpful tips, upcoming specials, and reminders.

• Use texts for fast promos like “Flash Sale Today Only.”

  
  

Your repeat customers are your best customers — stay connected with them.

5. Track What’s Working (and What’s Not)

Guessing is risky. Tools like Google Analytics, Facebook Insights, and email reports show what’s bringing in results. Focus on what works and stop wasting money on what doesn’t.

6. Don’t Be Afraid to Get Help

Marketing is a full-time job, and most local business owners already have enough on their plate. Partnering with a local marketing agency ensures your efforts are consistent, effective, and ROI-driven.

At Jennifer Murray Digital Marketing, we specialize in helping Long Island businesses grow with smart, affordable strategies — from social media management to SEO to paid ads.

Surviving (and thriving) in today’s market requires more than just word-of-mouth. With the right marketing foundation, your local business can stand out, attract more customers, and grow year after year.

👉 Ready to take the first step? Contact us today for a free Local Marketing Audit and let’s build your business together.